7 Important Steps in Email Marketing

DIGITAL EXPERIENCE
DESIGN STUDIO

7 Important Steps in Email Marketing

Author

Alijana Mešetović

Category

Marketing

Date

Sep 59, 2021

UX Design

Rumors of the “death” of email marketing have been circulating for some time. As is often the case, these stories often seem to be exaggerated. Current reports show that email is still one of the most influential and profitable outlets. With this, certain measures can greatly contribute to maximizing the results of your marketing efforts through emails.

 

7 Steps for Email Marketing:

 

1. Content is the key to success 

Content is crucial to almost every aspect of your business from an internet standpoint. This is true around the world, from your websites to offline elements like your social media and business directory listings. Marketing email addresses are not left out of this combination either.

All information included in the emails you send to clients and potential clients should contain useful information relevant to your company or industry as a whole. Possible topics include environmentally friendly building materials, growing design trends and architectural innovations. Of course, these are very general topics. Don’t hesitate to focus on topics about specific strengths, specialties, and other more specific issues of your company.

Most clients and potential clients are not interested in listening to your drone. They want to know more about your industry and topics that apply to their own needs. Successful marketing email answers questions, offers helpful tips, and provides education or special offers, while remaining interesting to the reader.

 

2. The header of the email is extremely important

No matter how interesting or useful the information in your emails is, it is basically useless if no one reads it. To increase the likelihood of reading these emails, you need compelling headlines. That’s where the headlines come into play.

Headlines are critical and complex beings. They should grab the recipient’s attention, pique their curiosity enough to persuade them to read further, create at least some sense of urgency, and be concise enough to deliver a clear message about the content to follow. The selected subject line should fit in 50 characters or less because everything that was cut off before that point anyway.

Numerous reports show that including incentives in topics greatly increases openness rates. With this in mind, you could mention free ebooks or checklists. Headlines with “How” also aroused great interest among the audience.

 

email marketing

 

3. Collect real names

It is known that people respond more easily to names than to generic sender addresses. On top of that, they are more likely to open an email with a familiar name than one they don’t recognize. Therefore, using your name from an email address that belongs to your business is the best option, such as name@companyname.com.

 

4. Be Personal

Personalization refers to different aspects of marketing email. Be sure to contact the recipients by name, instead of using something like “Dear Dear Customer” or some other version of “Who might be interested”. When customers and prospects opt for your mailing list or subscribe to your newsletter, they most likely give their names. Use this information to create personalized email addresses.

At the same time, consumers want to feel like they’re receiving messages from people, not from automated systems or impatient vendors, even though most today are smart in technological ways. To make your approach more enjoyable, it’s best to sign an email from a specific member of your team, such as a founder, design engineer, or lead architect.

 

5. Be Short and Simple

Research shows that readers generally respond better to short strings of text rather than sausages than emails. In most cases, emails containing up to 200 words cause higher click-through rates than longer ones. Consumers also respond more positively to emails that contain three different fonts or less because they look less cluttered and complex.

 

email marketing

 

6. Customize email marketing to your recipients

Not all email recipients are looking for the same types of services. Viewers also fall into different areas of your conversion flow. Sending the same email to potential clients who have just joined your list and to identified clients who have already hired you for a number of projects would not be very prudent.

It would be a waste of time and resources and would most likely alienate recipients. Make sure the emails you send match the needs of the recipient. Create different emails for each segment of your target audience. Although it takes a little extra thinking and effort, it will pay off in the end.

 

7. Use automation to your advantage in email marketing

Automation software has certainly made the world of email marketing much simpler and more efficient. Today’s alternatives allow for ultimate customization and targeting, offering a wide range of options tailored to the unique needs of businesses and their industries. However, some automation software can harm click rates and conversions. It is important to be selective in selecting and using such tools.

Pro tip – we like MailChimp, Hubspot and Sendinblue.

If you need any help, feel free to contact us

DIGITAL EXPERIENCE
DESIGN STUDIO

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