The daily number of people using online social networks is constantly increasing!
It is. In fact, “constant” Internet use among adults has increased by 5% in just the last three years, according to Pew Research. And with that, the way people buy has changed along with that – meaning “traditional” marketing isn’t as effective as it used to be.
Digital marketing has always been focused on connecting with the audience in the right place and at the right time. Today, that means you need to meet them where they already spend time: online.
Get into digital marketing – in other words, any form of marketing that exists online
Digital marketing helps you reach a much larger audience than you could with traditional methods and target potential customers who are most likely to buy your product or service. In addition, it is often more cost-effective than traditional advertising and allows you to measure success on a daily basis and turn towards your goal.
Threatening and stimulating changes
Any changes brought to us by online marketing can be threatening or encouraging, if we act proactively on the change we will encourage the development of our product, if we do not react there is a risk of losing customers. It is necessary to develop long-term relationships with customers, expand their knowledge about them, improve technology, invite them to participate in product design, strive to understand their economic situation.
With the presence of modern technology today it is possible to provide customers with a unique approach from anywhere at any time. Customers can more easily access product information and thus find a large number of competing products and / or services, while businesses can more easily reach new customers and at the same time be able to serve existing ones. It is very important to be available to the customer 24 hours a day, 365 days a year by phone, video link or email.
Types of digital marketing
Internet users can send e-mails and thus communicate with anyone anywhere, buy products, access news, recipes for various dishes and information about business entities. The number of websites is growing every day, and with the help of the Internet it is easy to deliver services to users outside the borders of our country. Online marketing consists of:
- SEO optimization
- content marketing
- running social networks
- email marketing
- advertising on social networks (Facebook advertising)
- advertising on search engines (Google Ads advertising)
- native marketing
- influencer marketing
- digital PR
- inbound marketing.
The goals of digital marketing are:
- increase the value
- increase sales
- increase the number of website visits
- increase customer engagement
- increase customer loyalty
- validly inform potential and current clients
- communicate and get closer to customers
- optimize advertising
Digital marketing can work well for almost any business, no matter what you sell. It is very important to note that a digital marketing strategy needs to be tailored to the business. When choosing channels, choose the ones that best suit your needs, and if you don’t know where to start, contact the Marketing team.
In the following blog posts, we will explain each of the subtypes of digital marketing separately.