Why is UX (User Experience) design important?

DIGITAL EXPERIENCE
DESIGN STUDIO

Why is UX (User Experience) design important?

Author

Alijana Mešetović

Category

Design

Date

Sep 54, 2021

User Experience Design
User experience design is a popular business word right now - but what does it actually mean? And how can your product benefit? What is UX design?

The user experience is how a person feels while interacting with the system. This includes a website, a mobile application, desktop software and basically any form of human / device interaction.

Why is UX design important?

The user experience is important because it tries to meet the user’s needs. It aims to provide positive experiences that keep the user loyal to the product or brand. In addition, a meaningful user experience allows you to define the customer journeys towards your product that are most essential for business success.

What makes a great user experience?

The user experience is different for everyone. The most important thing to keep in mind when designing a product is that even though you have designed the product, you may not be a potential user who may be using the product. Therefore, we cannot assume what the user wants or how he needs it.

So how do you define that experience?

Get closer to your customers, talk to them, watch them use your product, get into their heads and question the decisions they make. Learn a lot from your users and customers, so pay attention! Listen, observe and question.

UX design process

When a client comes to a designer with a problem, most designers move straight to solutions.

UX design

Troubleshooting in UX looks like this:
UX Design

Smart user experience design begins with identifying the problem and directing all ideas to solve the problem. Before we start solving problems, let’s answer these questions. UX Design

UX design process methods

Here are some basic steps to launch a user experience project.

  1. User Persone

The first step in the process is getting to know the audience. This allows you to develop experiences related to the voice and feelings of your users. To get started, you will need to create a user persona, which represents a specific audience segment for the product or service you are designing. It allows you to create an example of the type of person who may be using your product or service.

  1. User interviews

Interview existing and potential users of a product or service to gain insight into which design would be most effective. Because the user experience is subjective, the best way to obtain information directly is by studying and interacting with users.

  1. Stories

A short, simple description of a product feature told from the perspective of the person who wants that feature.

UX Design

  1. Functionality map

After studying the stories, start creating a functionality folder for the pages you would like to create. The functionality map is a clearly organized hierarchy of all pages and subpages within your product.

Creating a functionality folder makes it easy to imagine how a user will get from point A to point B on your product. It is an effective tool for adding efficiency in the product manufacturing process.

  1. Wireframe

The visual elements on each page are just as important as the structure of the website, so invest time in creating wireframes, which are visual guides that represent the skeletal framework of the product and provide an overview of the look and feel of your product. With installed wireframes, you can eliminate usability issues before they develop. This can save you development time for the necessary adjustments.

  1. Prototyping

A prototype is a “mock-up” version of your final product, which is then used to test the user before launching the product. Its goal is to reduce the level of lost time and money that can often occur if the product is not properly tested before launch.

UX Design

  1. Usability testing

Usability testing is a way of testing the ease of use of a product by testing it with real users to identify obstacles or errors they might face in interacting with it.

 “Design is not just what it looks like and feels like. Design is how it works.”

-Steve Jobs

By providing your customers with a great user experience, you can not only increase the likelihood that they will perform conversion tasks on your product, but you can also change your life.

Think for a moment. By making your interactions as simple and intuitive as possible, you make life easier for your end users

And if your product or service can help your customers get their tasks done or solve problems as soon as possible, it will leave a lasting impression that they will be happy to talk about with their friends and family.

If you need help with user experience in the process of creating your website, do not hesitate to contact our team.

DIGITAL EXPERIENCE
DESIGN STUDIO

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